helps generate untapped revenue from your client base by having us communicate with them for you, behind the scenes. This client nurturing establishes consistent communication that immediately differentiates your salon from all other commercial correspondence they receive.
This becomes a reliable a method of generating additional business, repeat business, reviving dormant client relationships and even creating revenue on demand.
Most business owners feel the only way to consistently grow their business is through paid advertising and managed SEO.
This couldn’t be further from the truth.
New client acquisition comes at great expense to your business. It requires a lot of testing to get results and constant adjustment to maintain them. It’s not getting any easier and CPA costs continue to rise.
On the other hand . . .
Each of your existing clients is essentially their own platform, each with their own network. Clients as a Platform™(ClaaP) is an entirely new way to generate business and more profitable business at that.
In the past, it was very difficult to tap into your clients’ personal networks. But not anymore.
So, why do most businesses still rely so heavily on paid advertising?
The vast majority of salon owners gain experience working in an established salon before venturing into business on their own. When venturing out on their own, they tend to replicate what they’ve learned in the previous salon.
As a result, many businesses simply do what others have done before them. Advertise!
Google has replaced the Yellow Pages and social platforms like Facebook and Instagram have replaced newspaper and print ads, but reliance upon advertising remains remarkably the same.
Isn’t it time to break the mold?
If you’re like most salons, you’re overlooking the value of your clients’ emails and phone numbers.
Most salons only use email and SMS client for appointment confirmations. Far fewer provide a monthly email newsletter.
That’s just scratching the surface.
You should be communicating with your client on a personal level on a regular basis. Not doing so is costing your business every month.
Frequent and Consistent Client Communication Drives More Revenue.
You need to be communicating with your clients on a regular basis. There’s no better communication channel than email. Email marketing produces a higher return on investment than any other form of marketing, producing $36 for every $1 spent (according to Litmus.)
Your communication needs to be aligned with content your existing clients can digest on social media. Why social media? Because social platforms are built for sharing. And unlike writing blog posts, social media content is best delivered in short snippets which make them easier to produce.
The emails and occasional SMS text messages you send should reference one or a group of these posts and encourage your existing clients to share them. You’ll want to highlight a piece of content that links to an opt in form or order page that delivers a coupon.
In other emails, you’ll encourage referrals, make special offers and recommendations.
They don’t have a system to generate online reviews consistently and lose business as a result.
Beyond the direct impact your existing clients have upon your revenue, one of the ways they contribute to it indirectly is the influence they have over other clients. Traditionally, that meant personal introductions to your business. Today, their influence is much greater.
People look to online reviews. They tend to trust them as much as those personal referrals.
Online reviews carry a lot of weight. People act upon them.
That’s why you need a constant flow of online reviews coming in. 85% of consumers think that local reviews older than 3 months are no longer relevant (according to Search Engine Journal).
The Salon Client Revivification Method includes done-for-you review generation. We implement outreach campaigns that ask your existing clients for reviews. We send them Google’s “magic link” and ask them to leave an honest review. These requests become an integral part of our Salon Client Revivification Method communication.
Does it matter?
One of our self storage businesses was able to raise their Google My Business review star rating from 3.8 stars to 4.7 stars within 120 days. That was a result of becoming more responsive to reviews, posting more frequently to their GMB page and establishing a process for requesting reviews as part of their new customer onboarding. This resulted in moving from the bottom of the Google 3 pack to the top of it. And that helped lower their ad cost, which ultimately helped them generate more customers.
Social media isn’t as difficult as it may seem. To maximize your efforts, you need to post content consistently. You’ll want to post at least once in the morning and again in the afternoon. That provides an opportunity for clients on different schedules to see your posts and engage with them.
Here’s the formula that’s helped other businesses reduce their dependency upon paid advertising to generate business. . .
When you consistently post a mix of social content (following the INFOFAQ™ formula) to Facebook, Instagram and to your Google Business Profile, you’re sending signals to each of the social networks that your accounts are active and that helps boost your site’s organic search result as well.
There are hundreds of thousands of local influencers around the world, each with a significant following in their local town or city. Some have tens of thousands of engaged followers, but the vast majority have hundreds or a few thousand.
They’re easy to find.
Creating and posting content about your salon, your involvement in the community and providing helpful suggestions and advice can lead to new influencer generated clients.
One business owner we’ve worked with was able to establish a new line of products and services that became so successful over a 12 month period that the owner was able to sell his business for 7 figures. As a result, he was able devote his full attention to the product and service business and replace his income without a single patient visit.
That may not be your goal, in this practitioner’s case he was offered an opportunity to partner with another practitioner to expand their locations. But he decided to cash out and pursue his product and service business.
The Salon Client Revivification Method accomplishes 9 things:
1. Reactivate Dormant Client Relationships
Reactivating dormant clients is like finding hidden profits in your business.
For some portion of these clients, this represents business that you would have likely generated had you simply been in touch. You’ve already won over these clients, you just need to reconnect with them and “remind them to come back”.
For others, they’ll need a bit more incentive and/or urgency to come back.
We implement a proven email (and optional SMS) campaign that reawakens your dormant client relationships and gets them doing business with you again. Many will thank you for reaching out and reconnecting with them.
As part of our Salon Client Revivification Method we implement a 3 step reactivation process:
Step 1: “Miss You”
This introductory email simply points out that you haven’t seen the client in a while and that you miss them. The email provides a reason why they need to come back. It’s important that your reason be important to them, not to your business. A missed event or a missed special offer are great reasons for them to come back.
This email won’t include an offer.
Make it easy for them to reengage with you with a simple call-to-action
Step 2: “I Thought Of You”
This second email references the first. You’ll send this about 5 days later.
This email makes an offer.
You’ll explain that you have an offer and point out that they might like to take advantage of it.
Make it easy for them to reengage with you with a simple call-to-action.
Step 3: “Moving You To Inactive Status”
This third email, sent about a week after the second, references your previous attempts at reaching them. You’ll tell them that because you haven’t heard back, you’ll be moving them to “inactive” status.
You provide an opportunity for them to correct the mistake by reaching back out to you.
You don’t want to explain the status update in the email, but it typically means they’ll need to spend some additional time bringing your records or their file up to date should they come back in the future (reengaging with you saves them from this hassle).
2. Bring Back Existing Clients More Frequently
An important part of the Salon Client Revivification Method is communicating a mix of information, education, insight, inspiration, and entertainment consistently throughout each week and over the course of each month. This helps engage clients, keep your business “top of mind” and helps bring existing clients back more frequently.
There’s a direct correlation between the frequency and consistency of your communication and the frequency of repeat client visits.
Even businesses with full schedules can benefit from consistent, frequent client communication. Communication creates opportunity. It can lead to new services. It could provide an opportunity to discover inefficiencies and problems.
3. More Business From Existing Clients
Client Only Offers
To entice existing clients to come back, you’ll need to make “exclusive offers” that are only available to existing clients. These offers can provide quick cash infusions, particularly when combined with client segmentation. This one-two punch really targets your offers to only those clients that truly want or need them. You’ll often find that this produces higher margins and increases client long term value.
Client History Segmentation
The Salon Client Revivification Method segments clients based upon their responsiveness and billing history. This provides the intelligence necessary to present them with service offerings tailored to their wants, need and preferences. We gather this intelligence, analyze it and report it to you transparently, inside your dashboard. Together, our team works with yours to create fresh offers that, based upon their prior history, are more likely to resonate with them and lead them booking an appointment or purchasing a product.
You can’t do this with one-time clients, which is why their Client Long Term Value (LTV) is so low.
4. Client Communication - Nurturing The Relationship
Now you need to reach out.
That’s where our Salon Client Revivification Method comes in. The behind-the-scenes communication nurtures your client relationships.
This provides a channel, you control, to deliver offers and incentives to them, throughout each week and each month.
It creates opportunities to bring them into your business again.
Because the Salon Client Revivification Method communication utilizes “intelligent automation”, we’re able to segment these clients by applying “tags” based upon their actions.
5. Increase Referrals
One of the elements of Client LTV (Lifetime Value) is the number of clients your existing clients refer over the course of your relationship.
Some of your clients will naturally refer their family and friends, but most won’t on their own. Clients referred from existing clients often become the very best clients themselves. Why leave this process to chance? That’s why you need a client referral system.
Do you have one?
Most businesses don’t.
Happy clients can easily be incentivized to tell their family, friends and peers about your business. Some will do so without any encouragement, but that’s not something you can count on.
Frequent communication with the clients on your SMS and email list should include suggestions and incentives for them to refer business and introduce people in their circles to you.
Local Influencer Referrals
Social platforms have become channels for local influencers. Many of them have hundreds or thousands of followers. These local celebrities can recommend your business to people in your town. They have the power to get your calendar booked or products sold in a matter of days, hours and sometimes, minutes. Very few salons are tapping into this opportunity.
You can send special invitations for “existing clients” only. Free introductory services are also great incentives for existing clients to refer people in their circles.
There’s a big difference between referrals and online reviews. Asking for and incentivizing referrals can become a very profitable component of your business. But, be careful incentivizing reviews. That can get you in trouble.
Let’s look at reviews next.
6. Increase and Improve Your Online Reviews
The recency and frequency of online reviews plays an important role in local business organic ranking. Google places a lot of weight on reviews when deciding which businesses to place at the top of organic and Google Business Profile rankings.
People look at and trust online reviews almost as much as personal recommendations.
People have been conditioned to look at online reviews as part of their decision making process, particularly for local brick and mortar businesses. Businesses with higher star ratings get far more calls and direction requests than businesses with lower star ratings. They get more clients as result.
The Salon Client Revivification Method incorporates a review generation process into the the client communication flow.
The Importance of Review Generation
Generating reviews on a regular basis has become an important marketing component. The Salon Client Revivification Method includes review requests as part of your managed client communication and as a result, we can track the effectiveness of these efforts and impact upon your star rating.
7. Increasing Client Long Term Value (LTV)
Salon Client Revivification Method helps increase the average number of orders per client, the number of people they refer and the average amount they spend. The greater your net margin, the more valuable your business becomes.
8. Reducing Dependency Upon Paid Advertising
Advertising is becoming increasingly more expensive. Relying on it to acquire a new client makes it difficult to increase your net margin. According to American Express, it’s 6 to 7 times more expensive to acquire a new client than it is to keep an existing one.
The Salon Client Revivification Method helps offset these costs by increasing the contribution each client makes to your business by coming in more frequently, referring others and by spending more when they come in.
9. Adding or Expanding eCommerce
Many businesses have been forced to move online since Covid-19.
The challenge for many businesses is not only managing this new channel, but communicating with clients and prospects.
Ongoing communication requires automation. Without it, it’s very difficult to manage an eCommerce component of your business.
Launching a new service or targeting a new demographic, online or offline, is much easier to do when you have a database of clients you’re communicating with. You get to introduce your products and services to them directly. This provides an opportunity to test the waters and reduce your risks.
If you don’t yet sell online, don’t worry the Salon Client Revivification Method makes it very easy to add eCommerce to your business).
SALON CLIENT REVIVIFICATION METHOD EXPLAINED
We bring everything you need together into a single platform that we manage for you.
This method enables us to:
Because we’re able to utilize automation, we can deliver the Salon Client Revivification Method quickly, affordably and without a long-term commitment.
The Salon Client Revivification Method combines technology with personalization. Through our cloud-based platform, we’re able to nurture your client relationships without sharing personal information.
We leverage “Intelligent Automation”. The intelligence comes from real human interaction. We look at what’s happening. How are your client responding? Which offers lead to appointments? Which one’s get ignored?
The Salon Client Revivification Method allows you to see what’s working best for your business without spending thousands of dollars in traditional, outdated marketing tactics and advertising.
Frequent, timely communication with your clients produces “revenue-on-demand”, when combined with offers and incentives you know they’ll respond to (because they’ve responded to similar offers in the past).
With the . . .
SALON CLIENT REVIVIFICATION METHOD
How We Work
Our team works along side yours, remotely each month. At any time you and your team can login to the web-based platform to see what’s going on. The reporting and analytics provide you with transparent insight into the effectiveness of your managed communication and offers.
Likely, for the first time in your business, you’ll be able to measure what’s producing additional business and what isn’t.
Here’s what you’ll find with the Salon Client Revivification Method working for you behind the scenes:
High-Margin Multi-Factor Revenue From Loyal Clients
A happy client is not only more likely to become a “loyal” client, they’re more likely to return more frequently.
They’ll refer people through word-of-mouth.
Many will rave about you online and on social media for others to see.
They’ll typically be more open to your specials and recommendations that may be more profitable for you.
You don’t have to advertise to get them.
Your other clients . . .
Require advertising to get them back. And that’s much more expensive.
When you start building your client relationships, you get to generate business much more cost effectively.
It’s not that simple!
Nurturing your clients isn’t easy. It’s time consuming. It’s a lot of work.
It requires a communication system that provides your clients with answers to their questions, across all the channels of communication they may use (sms, email, social media or in person).
You need the Salon Client Revivification Method because it provides support and insight into your client communication so that you can determine the effectiveness of what’s working and what’s not, in real time, with minimal disruption to your day-to-day operation.
Use the same method framework in your business that we use in our business . . .
SALON CLIENT REVIVIFICATION METHOD
We bring everything you need together into a single platform that we manage for you.
99% of small businesses do not follow up or communicate with their clients on a regular basis.
That’s what Salon Client Revivification Method does. It’s a done-for-you service that includes the creation and distribution of email, sms and optional voicemail campaigns that bring existing clients back and revive dormant clients. Campaigns deliver a mix of entertainment, information and offers throughout the month.
CORE SALON CLIENT REVIVIFICATION METHOD
The CORE Salon Client Revivification Method includes:
Our Salon Client Revivification Method focuses on presenting “irresistible offers” to your existing clients via email and SMS text and following up with them to keep them coming back and, if you sell products, getting them to order.
It’s this consistent follow up that gets many of them to keep coming back.
Together, our team works with yours to create fresh offers that, based upon their prior history, are more likely to resonate with them and lead them to booking an appointment or purchasing a product.
You’ve already won over your clients, you just need to reconnect with them and “remind them to come back”.
We implement a proven 3 step email campaign that reawakens your dormant client relationships and gets them doing business with you again.
The 3 email reactivation campaign consists of:
Email 1: Miss You
Email 2: I Though Of You
Email 3: Removing You From Active Status
Short-term follow up is necessary when promoting an event, offer or running a special. Follow up continues for you, automatically and includes a mix of 3 to 6 emails and SMS text messages over a ten to fourteen day period.
Once a recipient takes an action, they’re removed from the remainder of short-term follow up and automatically transitioned to long-term follow up.
Long term follow up communication is designed to keep your business in front of your clients.
It includes community information, tips, humor, suggestions and cash surge generating “irresistible offers”.
The most valuable aspect of The Salon Client Revivification Method is that it enables you to generate “Clients On Demand”.
Let’s say you’re having a slow week or slow day?
All you need to do is send us a text and within minutes we can send your offer to hundreds of your existing clients.
Can you do that right now?
Powerful. Fast. Cashflow.
Generating a consistent flow of new reviews is very important. Online reviews carry a lot of weight. Your clients act upon them.
People look to online reviews and tend to trust them as much as those personal referrals.
Consumers make decisions about contacting a business based upon recent reviews, not older ones. According to Search Engine Journal, 85% of consumers think that local reviews older than 3 months are no longer relevant.
That’s why you need a constant flow of online reviews coming in.
The Salon Client Revivification Method includes “Review Generation” as part of the initial and ongoing communication.
SALON CLIENT REVIVIFICATION PLUS METHOD UPGRADE
The “Plus” Method is a done-for-your upgrade which includes: a review platform to enhance the gathering, marketing, responding and managing reviews.
Each review provides your business with free feedback and an opportunity to improve. But sifting through each review can be a time-consuming process. Instead, keep tabs on your progress with daily, weekly, or monthly reports. You customize which reports you’d like to receive and we will deliver them to your inbox at your preferred time.
The Review Management Platform is connected to more than 60 different review sites, social media platforms and local directories. You can connect as many of your accounts as you like and respond to all reviews from within the platform.
Let us do the heavy-lifting for you and ensure that all of your Google My Business (Google Business Profile (GBP)) reviews are responded to within minutes via integrated the GBP message feature. Our expertly crafted, auto-responses minimize the impact of negative comments and ensure that happy clients tell their friends.
If you prefer, we’ll assign your own professionally-trained, US-based responder with prior experience responding in your industry. After studying your brand’s unique voice, your responder will begin crafting the best google review responses to each and every review. (This is an optional upgrade.)
SALON CLIENT REVIVIFICATION PLUS SOCIAL METHOD UPGRADE
The “Plus Social” Method is a social media upgrade which includes done-for-you creation of social content and automated social posting.
Upgrading to the Salon Client Revivification Plus Social Method brings your social media accounts to life by transforming your online presence from ordinary to extraordinary.
Posts are custom branded (with your company logo) and optimized for Facebook, Instagram, Google Business Profile (GMB), Twitter and LinkedIn.
Posts include images, graphics, quotes, tips and irresistible offers linked to your opt in page.
Our social media posting helps turn browsers into clients by transforming your social accounts from digital ghost towns into educational, informational destinations that provide insight and updates to visitors interested in your business.
Our web-based platform consolidates all of your social accounts into a single interface that we use to post to each of your connected profiles 2x daily.
SALON CLIENT REVIVIFICATION METHOD
The Salon Client Revivification Method includes:
The key to attracting new clients is to offer them something that’s hard for them to say “no” to… something “irresistible”.
The offer should be easy to redeem and be available to them immediately.
Providing multiple access options (SMS text, QR code and website link) makes participation easy.
The Salon Client Revivification Method includes an SMS text enabled phone number and custom SMS Text key phrase that your clients can use to receive your irresistible offer.
Most typically, texting the key phrase returns a link to the opt in page where they’ll be required to enter their name, mobile number and email.
Your Salon Client Revivification Method includes an opt in page that we customize and host for you. This opt in page is the gate through which the interested person must pass to receive your “irresistible offer”. The page is optimized for desktop and mobile.
The opt in page is designed to be consistent with the flyer and your branding. Optionally, you can request or require name, email and mobile number on the form submission
Upon submitting the opt in form, the client is sent an email and/or SMS text with simple instructions on how to redeem the coupon.
They’ll click the link provided and that link will do one of three things: (1) validate them with a date and time stamp for the front desk receptionist to see, (2) send them to a page that shows the offer (with or without a countdown timer) or 3) send them to an online calendar appointment booking page.
If you select the “offer redemption validation” option, the client will receive an email and/or text message that includes a link.
Clicking the link triggers a date and time stamp message that they’ll show to the cashier.
To validate the message, the cashier simply needs to recognize the date and approximate time stamped in the message the client shows on their phone:
CLIENT IS APPROVED FOR
10% OFF ANY SALON SERVICE
VALID TIME STAMP
2/2/2022 – 1:20PM
What happens if the client tries to use the coupon again? (see the declined section below).
If the client clicks the validation link again, in an attempt to reuse the coupon, the system generates a “declined” notification
This informs both the client and the cashier that the coupon has already been redeemed.
This option prompts the client to call you and includes an incentive CODE they provide when they call. Your staff will recognize this code and apply the coupon to their order.
Including a “countdown timer” adds urgency and provides additional psychological incentive to act immediately or risk losing the coupon.
Introducing a “free gift” directly above the countdown timer provides even further incentive for the client to take immediate action.
This option prompts the client to Schedule An Appointment Online and includes an incentive CODE they include in the description section of the appointment scheduling process. Your cashier will apply the coupon to their reservation.
Including a “countdown timer” adds urgency and provides additional psychological incentive to book their appointment immediately or risk losing the coupon.
Introducing a “free gift” directly above the countdown timer provides even further incentive for the client to schedule immediately.
Once a month, as part of the Salon Client Revivification Method communication, we send an eNewsletter that provides your clients with a gentle reminder that you’re around and subtly suggests that they should come back in (without coming right out and telling them to come back in or offering a discount for your products and services).
Your clients are already fans of what you’re doing in your business.
You just need to send them something relevant to the season or month of the year, while positioning your expertise in your field, without positioning positioning you as boring and not worth reading.
What Others Have To Say
Frequently Asked Questions
Click one of the links below . . .
The Client Revivification Method is built upon a templated automation method that’s tailored to each business.
The customization process includes:
The Client Revivification Method includes:
The Client Revivification Method has the service levels: CORE, PLUS and PLUS SOCIAL. Each is available on a month-to-month no contract, cancel at any time basis. See the Pricing Table and service description page for pricing and details.
The Customer Revivification Method is a month-to-month service, there’s no contract, cancel at any time.
To cancel send an email to firstname.lastname@example.org 24 hrs prior to your monthly renewal date.
The Client Revivification Method comes with a Risk Free 30 Day “I’m Happy or I Pay Nothing” Money Back Guarantee.
No. There’s no Free Trial, but we offer a Risk Free 30 Day “I’m Happy or I pay Nothing” Money Back Guarantee.
Your customized method will be available to you within 2 business days of your profile completion (that provides us with your preferred contact information, branding and offer).
Yes, we strongly suggest you do. We’ll be happy to provide social posts for you to promote your offers on all of your social profiles.
To reach us with any questions about the Client Revivification Method or any of our other services, you can call 866.723.2522 or reach us by email at email@example.com
click the “Get Started” button to view the details of each plan
ALL OF OUR PLANS INCLUDE
A RISK FREE 30 DAY “I’M HAPPY OR I PAY NOTHING” MONEY BACK GUARANTEE