Where is social media headed?

Let’s take a look at some of the top predictions for where things are moving in social.

Live Streaming Video 

This tops the trending list…no surprise! Hey everyone’s got a phone and who doesn’t love to shoot video from it “live”?
Chatbots Are Going Mainstream, Really?

Facebook’s use of them in FB Messenger is giving chatbots added recognition. Watch the technology move rapidly, particularly in the areas of customer and sales support.

Short-lived Social Content

As Snapchat and Instagram battle in this space, we’re sure to see an influx of new forms of content that expires quickly and new platforms to capitalize on this trend.

Social Consolidation

Expect to see an increase in social platform acquisitions.

Organic Social Loses Out To Paid Social

Social media is increasingly becoming a pay to play market as paid placement overtakes organic traffic.

Virtual Reality and Augmented Reality

These technologies will become increasingly more widespread over the coming years.

More Personalized Content

Social platforms are making it easier to target and retarget specific audiences and as this evolves, more personalized content can be created.

Influencers Are Become More Powerful

The ability of a social influencer to connect their audience with a brand is becoming increasingly more popular.

This infographic highlights 8 trends to watch in social media.