Introducing…
PATIENT REVIVIFICATION
METHOD
What Is The Patient Revivification Method?
The Patient Revivification Method . . .
helps generate untapped revenue from your patient base by having us communicate with them for you, behind the scenes. This patient nurturing establishes consistent communication that immediately differentiates your practice from all other commercial correspondence they receive.
This becomes a reliable a method of generating additional business, repeat business, reviving dormant patient relationships and even creating revenue on demand.
Patient Revivification Method communication does not include Personally Identifiable Information (PII) in any email or sms communication and as a result, this communication resides outside the scope of HIPPA compliance regulations.
4 Primary Practice Growth Challenges And How We Overcome Them
1. Most Practices Rely Too Heavily Upon Paid Advertising
Most practitioners feel the only way to consistently grow their practice is through paid advertising and managed SEO.
This couldn’t be further from the truth.
New patient acquisition comes at great expense to your practice. It requires a lot of testing to get results and constant adjustment to maintain them. It’s not getting any easier and CPA costs continue to rise.
On the other hand . . .
Each of your existing patients is essentially their own platform, each with their own network. Patients as a Platform™(PaaP) is an entirely new way to generate business and more profitable business at that.
In the past, it was very difficult to tap into your patients’ personal networks. But not anymore.
After residency, the vast majority of practitioners gain experience working in an established practice before venturing into a practice of their own or acquiring the practice in which they were trained. When venturing out on their own, they tend to replicate what they’ve learned in the previous practice.
As a result, many practitioners simply do what others have done before them. Advertise!
Google has replaced the Yellow Pages and social platforms like Facebook and Instagram have replaced newspaper and print ads, but reliance upon advertising remains remarkably the same.
Isn’t it time to break the mold?
2. Most Practices Don’t See Patient Communication As A Revenue Driver
Most practices use email and SMS text for appointment reminders exclusively. Far fewer provide a monthly email newsletter.
That’s just scratching the surface.
You should be communicating with your patients on a regular basis. Not doing so is costing your practice every month.
Why?
You need to be communicating with your patients on a regular basis. There’s no better communication channel than email. Email marketing produces a higher return on investment than any other form of marketing, producing $36 for every $1 spent (according to Litmus.)
Your communication needs to be aligned with content your existing patients can digest on social media. Why social media? Because social platforms are built for sharing. And unlike writing blog posts, social media content is best delivered in short snippets which make them easier to produce.
The emails and occasional SMS text messages you send should reference one or a group of these posts and encourage your existing patients to share them. You’ll want to highlight a piece of content that links to an opt in form or order page that delivers an eMagazine, product or service.
In other emails, you’ll encourage referrals, make special offers and recommendations.
You won’t violate HIPAA regulations because you won’t be sharing any PII.
3. They Don’t Correlate Online Reviews To Revenue
They don’t have a system to generate online reviews consistently and lose business as a result.
Beyond the direct impact your existing patients have upon your revenue, one of the ways they contribute to it indirectly is the influence they have over other patients. Traditionally, that meant personal introductions to your practice. Today, their influence is much greater.
People look to online reviews. They tend to trust them as much as those personal referrals.
Online reviews carry a lot of weight. Patients, your patients, act upon them.
That’s why you need a constant flow of online reviews coming in. 85% of consumers think that local reviews older than 3 months are no longer relevant (according to Search Engine Journal).
The Customer Revivification Method includes done-for-you review generation. We implement outreach campaigns that ask your existing patients for reviews. We send them Google’s “magic link” and ask them to leave an honest review. These requests become an integral part of our Customer Revivification Method communication.
Does it matter?
One of our self storage businesses was able to raise their Google My Business review star rating from 3.8 stars to 4.7 stars within 120 days. That was a result of becoming more responsive to reviews, posting more frequently to their GMB page and establishing a process for requesting reviews as part of their new customer onboarding. This resulted in moving from the bottom of the Google 3 pack to the top of it. And that helped lower their ad cost, which ultimately helped them generate more customers.
4. They Don’t Generate Revenue From Social Media And Content Marketing
Social media isn’t as difficult as it may seem. To maximize your efforts, you need to post content consistently. You’ll want to post at least once in the morning and again in the afternoon. That provides an opportunity for patients on different schedules to see your posts and engage with them.
Here’s the formula that’s helped other practitioners reduce their dependency upon paid advertising to generate business. . .
When you consistently post a mix of social content (following the INFOFAQ™ formula) to Facebook, Instagram and to your Google Business Profile, you’re sending signals to each of the social networks that your accounts are active and that helps boost your site’s organic search result as well.
There are hundreds of thousands of local influencers around the world, each with a significant following in their local town or city. Some have tens of thousands of engaged followers, but the vast majority have hundreds or a few thousand.
They’re easy to find.
Creating and posting content about your practice, your involvement in the community and providing helpful suggestions and advice can lead to new influencer generated patients.
One practitioner we’ve worked with was able to establish a new line of products and services that became so successful over a 12 month period that the owner was able to sell his practice for 7 figures. As a result, he was able devote his full attention to the product and service business and replace his income without a single patient visit.
That may not be your goal, in this practitioner’s case he was offered an opportunity to partner with another practitioner to expand their locations. But he decided to cash out and pursue his product and service business.
How The Patient Revivification Method Can Help Your Practice
The Patient Revivification Method accomplishes 9 things:
Reactivate Dormant Patients
We create and implement "reactivation offers" that help reawaken dormant patient relationships.
Bring Back Existing Patients
We create and implement "push button irresistible offers" that entice your existing patients to book appointment with you again and again.
More Business From Existing Patients
To generate more business from existing patients, our patient communication rotates through and highlights different aspects of your services.
Nurture Patient Communication
We provide done-for-you, multiple touch point, behind-the-scenes communication that nurtures your patient relationships.
Increase Referrals
Happy patients can easily be incentivized to tell their family, friends and peers about your services and about your practice.
Increase & Improve Online Reviews
The Patient Revivification Method incorporates a review request process into the the patient communication flow.
Patient Long Term Value (LTV)
The Email and SMS Patient Revivification Method helps increase the average number of visits per patient, the number of people they refer and the average amount they spend.
Reduce Ad Spend
Getting more repeat business reduces your dependency on advertising to acquire new patients. Studies show it costs 6x more to acquire a new customer.
eCommerce
The Patient Revivification Method makes it very easy to add eCommerce to your business or expand your online store and your existing patient base will convert much better than cold traffic.
1. Reactivate Dormant Patient Relationships
Reactivating dormant patients is like finding hidden profits in your practice.
For some portion of these patients, this represents business that you would have likely generated had you simply been in touch. You’ve already won over these patients, you just need to reconnect with them and “remind them to come back”.
For others, they’ll need a bit more incentive and/or urgency to come back.
We implement a proven email (and optional SMS) campaign that reawakens your dormant patient relationships and gets them doing business with you again. Many will thank you for reaching out and reconnecting with them.
As part of our Patient Revivification Method we implement a 3 step reactivation process:
Step 1: “Miss You”
This introductory email simply points out that you haven’t seen the patient in a while and that you miss them. The email provides a reason why they need to come back. It’s important that your reason be important to them, not to your business. A missed appointment, a check up or lapse in schedule are all great reasons for them to come back.
This email won’t include an offer.
Make it easy for them to reengage with you with a simple call-to-action
Step 2: “I Thought Of You”
This second email references the first. You’ll send this about 5 days later.
This email makes an offer.
You’ll explain that you have an offer and point out that they might like to take advantage of it.
Make it easy for them to reengage with you with a simple call-to-action.
Step 3: “Moving You To Inactive Status”
This third email, sent about a week after the second, references your previous attempts at reaching them. You’ll tell them that because you haven’t heard back, you’ll be moving them to “inactive” status.
You provide an opportunity for them to correct the mistake by reaching back out to you.
You don’t want to explain the status update in the email, but it typically means they’ll need to spend some additional time bringing your records or their file up to date should they come back in the future (reengaging with you saves them from this hassle).
2. Bring Back Existing Patients More Frequently
An important part of the Patient Revivification Method is communicating a mix of information, education, insight, inspiration, and entertainment consistently throughout each week and over the course of each month. This helps engage patients, keep your practice “top of mind” and helps bring existing patients back more frequently.
There’s a direct correlation between the frequency and consistency of your communication and the frequency of repeat patient visits.
Even practices with full schedules can benefit from consistent, frequent patient communication. Communication creates opportunity. That could mean filling vacancies and cancellations. It can lead to new products and services. It could provide an opportunity to discover inefficiencies and problems.
3. More Business From Existing Patients
Patient Only Offers
To entice existing patients to come back, you’ll need to make “exclusive offers” that are only available to existing patients. These offers can provide quick cash infusions, particularly when combined with patient segmentation. This one-two punch really targets your offers to only those patients that truly want or need them. You’ll often find that this produces higher margins and increases patient long term value.
Patient History Segmentation
The Patient Revivification Method segments patients based upon their responsiveness and purchase history. This provides the intelligence necessary to present them with product and service offerings tailored to their wants, need and preferences. We gather this intelligence, analyze it and report it to you transparently, inside your dashboard. Together, our team works with yours to create fresh offers that, based upon their prior history, are more likely to resonate with them and lead them booking an appointment or purchasing a product.
You can’t do this with one-time patients, which is why their Patient Long Term Value (LTV) is so low.
4. Patient Communication - Nurturing The Relationship
Now you need to reach out.
That’s where our Patient Revivification Method comes in. The behind-the-scenes communication nurtures your patient relationships.
This provides a channel, you control, to deliver offers and incentives to them, throughout each week and each month.
It creates opportunities to bring them into your practice again.
Because the Patient Revivification Method communication utilizes “intelligent automation”, we’re able to segment these patients by applying “tags” based upon their actions.
5. Increase Referrals
One of the elements of Patient LTV (Lifetime Value) is the number of patients your existing patients refer over the course of your relationship.
Some of your patients will naturally refer their family and friends, but most won’t on their own. Patients referred from from existing patients often become the very best patients themselves. Why leave this process to chance? That’s why you need a patient referral system.
Do you have one?
Most practices don’t.
Happy patients can easily be incentivized to tell their family, friends and peers about your practice. Some will do so without any encouragement, but that’s not something you can count on.
Frequent communication with the patients on your SMS and email list should include suggestions and incentives for them to refer business and introduce people in their circles to you.
Local Influencer Referrals
Referral Incentives
6. Increase and Improve Your Online Reviews
The recency and frequency of online reviews plays an important role in local business organic ranking. Google places a lot of weight on reviews when deciding which businesses to place at the top of organic and Google Business Profile rankings.
People look at and trust online reviews almost as much as personal recommendations.
People have been conditioned to look at online reviews as part of their decision making process, particularly for local brick and mortar businesses. Practices with higher star ratings get far more calls and direction requests than practices with lower star ratings. They get more patients as result.
The Patient Monetization Method incorporates a review generation process into the the patient communication flow.
The Importance of Review Generation
Generating reviews on a regular basis has become an important marketing component. The Patient Monetization Method includes review requests as part of your managed patient communication and as a result, we can track the effectiveness of these efforts and impact upon your star rating.
7. Increasing Patient Long Term Value (LTV)
The Patient Monetization Method helps increase the average number of visits per patient, the number of people they refer and the average amount they spend. The greater your net margin, the more valuable your practice becomes.
8. Reducing Dependency Upon Paid Advertising
Advertising is becoming increasingly more expensive. Relying on it to acquire a new patient makes it difficult to increase your net margin. According to American Express, it’s 6 to 7 times more expensive to acquire a new patient than it is to keep an existing one.
The Patient Revivification Method helps offset these costs by increasing the contribution each patient makes to your business by coming in more frequently, referring others and by spending more when they come in.
9. Adding or Expanding eCommerce
Many businesses have been forced to move online since Covid-19.
The challenge for many practitioners is not only managing this new channel, but communicating with patients and prospects.
Ongoing communication requires automation. Without it, it’s very difficult to manage an eCommerce component of your business.
Launching a new service or targeting a new demographic, online or offline, is much easier to do when you have a database of patients you’re communicating with. You get to introduce your products and services to them directly. This provides an opportunity to test the waters and reduce your risks.
If you don’t yet sell online, don’t worry the Patient Revivification Method makes it very easy to add eCommerce to your business).
PATIENT REVIVIFICATION METHOD EXPLAINED
We bring everything you need together into a single platform that we manage for you.
This method enables us to:
Leverage Intelligent Automation
The Patient Revivification Method combines technology with personalization. Through our cloud-based platform, we’re able to nurture your patient relationships without sharing personal information.
We leverage “Intelligent Automation”. The intelligence comes from real human interaction. We look at what’s happening. How are your patients responding? Which offers lead to appointments? Which one’s get ignored?
The Patient Revivification Method allows you to see what’s working best for your business without spending thousands of dollars in traditional, outdated marketing tactics and advertising.
Frequent, timely communication with your patients produces “revenue-on-demand”, when combined with offers and incentives you know they’ll respond to (because they’ve responded to similar offers in the past).
With the . . .
PATIENT REVIVIFICATION METHOD
- Gone are the days of blindly throwing money at ads that never work.
- Gone are the sleepless nights wondering what tomorrow's gonna look like.
- You''ll have a predictable source of consistent revenue
How We Work
Our team works along side yours, remotely each month. At any time you and your team can login to the web-based platform to see what’s going on. The reporting and analytics provide you with transparent insight into the effectiveness of your managed communication and offers.
Likely, for the first time in your business, you’ll be able to measure what’s producing additional business and what isn’t.
Here’s what you’ll find with the Patient Revivification Method working for you behind the scenes:
- Creating and Managing High Converting Offers
- Growing and Maintaining Your Email Patient List
- Creating and Maintaining Patient Email Follow Up
- Growing and Maintaining Your SMS Text Patient List
- Creating and Maintaining Patient SMS Follow Up
- Requesting and Managing Reviews
- Creating and Posting Engaging Social Content
High-Margin Multi-Factor Revenue From Loyal Patients
A happy patient is not only more likely to become a “loyal” patient, they’re more likely to return more frequently.
They’ll refer people through word-of-mouth.
Many will rave about you online and on social media for others to see.
They’ll typically be more open to your procedure and product recommendations that may be more profitable for you.
You don’t have to advertise to get them.
Your other Patients . . .
Require advertising to get them back. And that’s much more expensive.
When you start building your patient relationships, you get to generate business much more cost effectively.
It’s not that simple!
Nurturing your patients isn’t easy. It’s time consuming. It’s a lot of work.
It requires a communication system that provides your patients with answers to their questions, across all the channels of communication they may use (sms, email, social media or in person).
You need the Patient Revivification Method because it provides support and insight into your patient communication so that you can determine the effectiveness of what’s working and what’s not, in real time, with minimal disruption to your day-to-day operation.
Use the same method framework in your practice that we use in our business . . .
PATIENT REVIVIFICATION METHOD
We bring everything you need together into a single platform that we manage for you.
What Does The Patient Revivification Method Do?
99% of Practices do not follow up or communicate with their patients on a regular basis.
That’s what Patient Revivification Method does. It’s a done-for-you service that includes the creation and distribution of email, sms and optional voicemail campaigns that bring existing patients back and revive dormant customers. Campaigns deliver a mix of entertainment, information and offers throughout the month .
CORE PATIENT REVIVIFICATION METHOD
The CORE Patient Revivification Method includes:
Existing Patient Campaigns
Our Patient Revivification Method focuses on presenting “irresistible offers” to your existing patients via email and SMS text and following up with them to keep them coming back and, if you sell products, getting them to order.
It’s this consistent follow up that gets many of them to keep coming back.
Together, our team works with yours to create fresh offers that, based upon their prior history, are more likely to resonate with them and lead them to booking an appointment or purchasing a product.
Dormant Patient Reactivation
You’ve already won over your patients, you just need to reconnect with them and “remind them to come back”.
We implement a proven 3 step email campaign that reawakens your dormant patient relationships and gets them doing business with you again.
The 3 email reactivation campaign consists of:
Email 1: Miss You
Email 2: I Though Of You
Email 3: Removing You From Active Status
Short Term Follow Up
Short-term follow up is necessary when promoting an event, offer or running a special. Follow up continues for you, automatically and includes a mix of 3 to 6 emails and SMS text messages over a ten to fourteen day period.
Once a recipient takes an action, they’re removed from the remainder of short-term follow up and automatically transitioned to long-term follow up.
Long Term Follow Up
Long term follow up communication is designed to keep your practice in front of your patients.
It includes community information, tips, humor, suggestions and cash surge generating “irresistible offers.
Patients On Demand
The most valuable aspect of The Patient Monetization Method is that it enables you to generate “Patients On Demand”.
How?
Let’s say you’re having a slow week or slow day?
All you need to do is send us a text and within minutes we can send your offer to hundreds of your existing patients.
Can you do that right now?
Powerful. Fast. Cashflow.
Online Review Generation
Generating a consistent flow of new reviews is very important. Online reviews carry a lot of weight. Your patients act upon them.
People look to online reviews and tend to trust them as much as those personal referrals.
Consumers make decisions about contacting a business based upon recent reviews, not older ones. According to Search Engine Journal, 85% of consumers think that local reviews older than 3 months are no longer relevant.
That’s why you need a constant flow of online reviews coming in.
The Patient Revivification Method includes “Review Generation” as part of the initial and ongoing communication.
PATIENT REVIVIFICATION PLUS METHOD UPGRADE
The “Plus” Method is a done-for-your upgrade which includes: a review platform to enhance the gathering, marketing, responding and managing reviews.
Online Review Marketing & Management
Each review provides your business with free feedback and an opportunity to improve. But sifting through each review can be a time-consuming process. Instead, keep tabs on your progress with daily, weekly, or monthly reports. You customize which reports you’d like to receive and we will deliver them to your inbox at your preferred time.
The Review Management Platform is connected to more than 60 different review sites, social media platforms and local directories. You can connect as many of your accounts as you like and respond to all reviews from within the platform.
Review Response
Let us do the heavy-lifting for you and ensure that all of your Google My Business (Google Business Profile (GBP)) reviews are responded to within minutes via integrated the GBP message feature. Our expertly crafted, auto-responses minimize the impact of negative comments and ensure that happy clients tell their friends.
If you prefer, we’ll assign your own professionally-trained, US-based responder with prior experience responding in your industry. After studying your brand’s unique voice, your responder will begin crafting the best google review responses to each and every review. (This is an optional upgrade.)
PATIENT REVIVIFICATION PLUS SOCIAL METHOD UPGRADE
The “Plus Social” Method is a social media upgrade which includes done-for-you creation of social content and automated social posting.
Plus Social Media Content
Upgrading to the Patient Revivification Plus Social Method brings your social media accounts to life by transforming your online presence from ordinary to extraordinary.
Posts are custom branded (with your company logo) and optimized for Facebook, Instagram, Google Business Profile (GMB), Twitter and LinkedIn.
Posts include images, graphics, quotes, tips and irresistible offers linked to your opt in page.
Plus Social Media Posting
Our social media posting helps turn browsers into patients by transforming your social accounts from digital ghost towns into educational, informational destinations that provide insight and updates to visitors interested in your business.
Our web-based platform consolidates all of your social accounts into a single interface that we use to post to each of your connected profiles 2x daily.
How Does The Customer Revivification Method Work?
PATIENT REVIVIFICATION METHOD
The Patient Revivification Method includes:
Irresistible Offer
The key to attracting new patients is to offer them something that’s hard for them to say “no” to… something “irresistible”.
The offer should be easy to redeem and be available to them immediately.
Providing multiple access options (SMS text, QR code and website link) makes participation easy.
SMS Text Phrase
The Patient Revivification Method includes an SMS text enabled phone number and custom SMS Text key phrase that your patients can use to receive your irresistible offer.
Most typically, texting the key phrase returns a link to the opt in page where they’ll be required to enter their name, mobile number and email.
Opt In Page
Your Patient Revivification Method includes an opt in page that we customize and host for you. This opt in page is the gate through which the interested person must pass to receive your “irresistible offer”. The page is optimized for desktop and mobile.
The opt in page is designed to be consistent with the flyer and your branding. Optionally, you can request or require name, email and mobile number on the form submission
Coupon Delivery
Immediate Validation Option
Upon submitting the opt in form, the patient is sent an email and/or SMS text with simple instructions on how to redeem the coupon.
They’ll click the link provided and that link will do one of three things: (1) validate them with a date and time stamp for the front desk cashier to see, (2) send them to a page that shows the offer (with or without a countdown timer) or 3) send them to an online calendar appointment booking page.
Offer To Call Redemption Option
This option prompts the patient to call you and includes an incentive CODE they provide to the reception desk when they call. Your receptionist will recognize this code and apply the coupon to their appointment.
Including a “countdown timer” adds urgency and provides additional psychological incentive to act immediately or risk losing the coupon.
Introducing a “free gift” directly above the countdown timer provides even further incentive for the patient to take immediate action.
Offer To Booking Redemption
Online Appointment Booking Option
This option prompts the patient to Schedule An Appointment Online and includes an incentive CODE they include in the description section of the appointment scheduling process. Your cashier will apply the coupon to their appointment.
Including a “countdown timer” adds urgency and provides additional psychological incentive to book their appointment immediately or risk losing the coupon.
Introducing a “free gift” directly above the countdown timer provides even further incentive for the client to schedule immediately.
eNewsletter
Once a month, as part of the Patient Revivification Method communication, we send an eNewsletter that provides your patients with a gentle reminder that you’re around and subtly suggests that they should come back in (without coming right out and telling them to come back in or offering a discount for your products and services).
Your patients are already fans of what you’re doing in your practice.
You just need to send them something relevant to the season or month of the year, while positioning your expertise in your field, without positioning positioning you as boring and not worth reading.
As Seen On…
What Others Have To Say
Frequently Asked Questions
Click one of the links below . . .
The Patient Revivification Method is built upon a templated automation method that’s tailored to each business.
The customization process includes:
- – offer Creation
- – Opt in Pages
- – Offer Delivery
- – Ongoing Communication
The Patient Revivification Method includes:
- – Customized Offers
- – Customized Opt In Page (hosting included)
- – Customized Thank You Page (hosting included)
- – Email follow up
- – SMS follow up
The Patient Revivification Method has the service levels: CORE, PLUS and PLUS SOCIAL. Each is available on a month-to-month no contract, cancel at any time basis. See the Pricing Table and service description page for pricing and details.
The Patient Revivification Method is a month-to-month service, there’s no contract, cancel at any time.
To cancel send an email to support@docorporate.com 24 hrs prior to your monthly renewal date.
The Patient Revivification Method comes with a Risk Free 30 Day “I’m Happy or I Pay Nothing” Money Back Guarantee.
No. There’s no Free Trial, but we offer a Risk Free 30 Day “I’m Happy or I pay Nothing” Money Back Guarantee.
Your customized method will be available to you within 2 business days of your profile completion (that provides us with your preferred contact information, branding and offer).
Yes, we strongly suggest you do. We’ll be happy to provide social posts for you to promote your offers on all of your social profiles.
To reach us with any questions about the Patient Revivification Method or any of our other services, you can call 866.723.2522 or reach us by email at support@docorporate.com
How Do I Get Started?
click the “Get Started” button to view the details of each plan
Patient Revivification
PLUS
(Regular Price $797)
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Repeat Patient Sales Method+
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Everyting In CORE Plan Plus:
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Review Management
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Review Marketing
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Automated Review Response
"I'm Happy or I Pay Nothing" Money Back Guarantee
Patient Revivification
CORE
(Regular Price $697)
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Repeat Patient Sales Method
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Web-based Platform
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Branded Website Lead Capture
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Optimized For Desktop
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Optimized For Mobile
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DFY Email Communication
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DFY SMS Communication
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DFY Multi Offer Creation
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DFY Offer Implmentation
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Real Time Reporting & Analytics
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Reactivate Dormant Customers
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Resell Existing Customers
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Online Review Requests
"I'm Happy or I Pay Nothing" Money Back Guarantee
Patient
Revivification
PLUS SOCIAL
(Regular Price $997)
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Repeat Patient Sales Method+
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Everything In The PLUS Plan Plus:
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PLUS DFY Social Posting To Your:
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Google Business Profile (2x daily)
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Facebook Page (2x daily)
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Instagram (2x daily)
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Linkedin (2x daily)
"I'm Happy or I Pay Nothing" Money Back Guarantee
ALL OF OUR PLANS INCLUDE
A RISK FREE 30 DAY “I’M HAPPY OR I PAY NOTHING” MONEY BACK GUARANTEE