by Eric Herman | Email Marketing
Imagine this: You sent an email to your entire list and you later check to see the performance of it. You discover your open rate was abysmal. Open rates are that ugly metric that no marketer wants to see drop, but often it does and they face the truth that no one...
by Eric Herman | Email Marketing
As a small business owner, you’re always looking for ways to close more sales and grow your business. And by now you’ve either adopted email marketing, or you will shortly. After all, email marketing is easy, fast, inexpensive, and, in most cases, yields the highest...
by Eric Herman | Email Marketing
Social media is a very important method of marketing, sales, and branding for many businesses. It does work and is a communications medium that should not be ignored. However, many businesses are caught up in the euphoria of social media and neglecting two of the...
