4 Reasons Why Your Emails Aren’t Opened (And how to fix it.)
Imagine this: You sent an email to your entire list and you later check to see the performance of it. You discover your open rate was abysmal. Open rates are that ugly metric that no marketer wants to see drop, but often it does and they face the truth that no one...
How to Make Email Marketing One Of Your Most Profitable Marketing Channels.
As a small business owner, you’re always looking for ways to close more sales and grow your business. And by now you’ve either adopted email marketing, or you will shortly. After all, email marketing is easy, fast, inexpensive, and, in most cases, yields the highest...
30 Reasons Why Email Marketing is NOT Dead!
Social media is a very important method of marketing, sales, and branding for many businesses. It does work and is a communications medium that should not be ignored. However, many businesses are caught up in the euphoria of social media and neglecting two of the...
This is What Causes Your Customers to Run to Your Competitor
It's every marketer’s worst nightmare: Churn. It's what happens when customers, who are notoriously fickle with their loyalties, come to a company, only to leave eventually for your competitor. If you've experienced this, it's probably not specifically about your...
The 5 Things Your Facebook Page Needs to Look Professional
Your Facebook page: it’s your company’s digital doorstep. Whether you’re setting up a new home page for your brand or trying to ensure that your existing one is as good as possible, you know that quality is everything, and it’s essential to ensure your page reflects...
Why Branding Your Social Images Makes you Stand out From Your Competition
Today, social media is synonymous with online marketing. If you’re looking for a way to improve your brand’s online presence and encourage more people to interact with your company, engaging on social media is one of the best things you can do. It’s also important to...
The 5 Things People are Going to Your Website to Find
Building a website for your business is a great way to attract new customers and keep in touch with old ones. What many business owners miss, though, is that customers expect certain things from your website. This is not a one-way relationship. If you're going to...
The 5 Things People are Going to Your Facebook to Learn
Today, there are more than 2.23 billion monthly Facebook users. This represents an 11% increase from last year. In case you had any doubts about the functionality of Facebook, this statistic should put it right to rest. As if that weren’t enough, there are also 1.15...
How to Host a Remarkable Customer Appreciation Party
If you’re planning to throw a customer appreciation party, there’s one thing you have to do, no matter what: make sure it doesn’t suck. Because the stated purpose of a client event is to celebrate your customers, recognize milestones, and say “thank-you” for all the...
5 Reasons Your Business Needs to Post to Facebook 2x a day, Every day
If you run a business, you know there are dozens of reasons to be on Facebook. The first is that Facebook is the largest social media platform in the world, and that there are millions of people who use it daily. The truth is, how you interact on Facebook makes a...
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