30 Reasons Why Email Marketing is NOT Dead! - Customer Revivification Method | DoMyEmails.com 866-723-2522

30 Reasons Why Email Marketing Is NOT Dead!

Social media is a very important method of marketing, sales, and branding for many businesses. It does work and is a communications medium that should not be ignored. However, many businesses are caught up in the euphoria of social media and  neglecting two of the most important marketing vehicles of their business: their website and email marketing.

For most growing businesses that have a limited budget, focusing on a well-designed website (funnel) and email marketing are the essential elements they should focus on, before diving too deep into social media.

Why?

1. Search engines, which are still the most popular way by far to find information online, use website and blog traffic to determine your ranking.

2. Email, for many, is still the most popular and easiest method of communication (hence the power of email marketing).

3. Your well-designed website can serve as a foundation for your social media and any other online marketing and will serve as your entry point for email marketing.

4. Websites provide the broadest and most flexible opportunity for serving the variety of needs to your customers (hosting video, offering free downloads, forms for receiving customer information, etc).

5. Email marketing enables you to see critical statistics about your audience and email message (how many opens, who opened, what was clicked on, etc).

6. Email messages can be highly targeted to specific groups within your email database and the individual message can be customized for each recipient.

7. Website opt in pages and the email lists they create are owned by you—no need to worry about a change in privacy settings, or who owns your data.

8. Your website and email list serve as a powerful and automated sales tool, that works 24/7/365.

9. Your website and email marketing contain only your message and not extraneous advertising or content from dozens of others on each page (fewer distractions).

10. Competitors are not able to display their advertising around your messaging (exclusivity).

11. If third party social media networks go down, you’re not “out of business” while they are down.

12. Your customer’s data has less of a chance of being hacked.

13. People often want to receive regular email messages just to remind them to buy from you later on.

14. Website domain names and offer pages are easier to market and for people to go to than Instagram.

15. Until social commerce matures, websites are the best way to sell online.

16. Great subject lines in email messages are still a very powerful way for recipients to prioritize what emails they open.

17. Websites and emails can be as simple or as complex as needed.

18. You can create multiple websites, offers, landing pages, opt in forms and email lists for multiple audiences.

19. Websites and opt in forms don’t have a barrier of needing to enter a password and username to visit them.

20. Everyone can navigate a website, but not everyone can navigate Instagram, Twitter and Facebook.

21. A great website can be created with no need for programming “apps” or special developers.

22. Some companies, countries and organizations block access social media sites.

23. Your photos and video can be placed precisely where and how you want them on your website and within your emails.

24. “Social is great”, but building a direct relationship between you and a customer (without 267 of their friends) might be more important.

25. A well-designed website and opt in page is like opening the door and sitting in a brand new car with leather seats.

26. An email marketing message lives forever, social media has shortened a post’s reach and visibility.

27. Your website and email newsletter will never compete with you.

28. If your sales message requires lengthy copy, your website opt in page can tastefully accommodate.

29. Email marketing messages can automatically engage a customer, depending on their response to a preceding email message.

30. Websites opt in pages can change as little or as much as you like.  Whenever you like.

Those are the 30 reasons why email marketing is not dead.

You Now Have Two Choices…

This should be more than enough to get you started. It also means you now have two choices.

Choice #1: You take what you’ve learned and you attempt to do it by yourself.

Or…

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